Target Audience for our film

With the help of our questionnaire and the film research, as well as the box office figures, we decided to base our target audience on teenagers around the age of 15. We have used the following to decide this:

Gender: We have decided that this type of segmentation in our target audience is not relevant to our thriller film, as we feel that both genders like films of the thriller genre. However some genres such as action, romance and horror have gender segmentations, as more females watch certain genres than males, and vice versa.

Race: This is another type of segmentation which does not matter in the target audience for our film, as we fee that any race will like the genre of thriller. There are some types of films, such as the ones produced by Bollywood, whos target audience is mostly a certain race, Indian.

Age: This type of segmentation is probably the only target audience segmentation that applies to our genre and opening sequence. From our research on thriller films, our questionnaire and research on box office films we have decided to give our film a certificate of 15, as all our research shows that this is the appropriate certificate for a thriller film.

Socio-economic Status: We do not feel that a certain group of people, segmented on their socio-economic status are more likely to watch our film. However due to our storyline evolving around teenagers, the subsidence group might be more likely to be are main target audience as the majority of teenagers above the age of 15 are included in this segment.